In the pink
The frantic whirring of food blenders greets me as I walk into the Poole HQ of bike cleaning product company Muc-Off. It‘s early in the day, so I assume the blending is for breakfast smoothies to feed Muc-Off’s team of youthful branding creatives and product engineers. I fully expect to be handed a concoction made of kale and goji berries – or some other on-trend superfood – but as I’m guided closer to the sound I notice that the area is a workshop-cum-laboratory, not a kitchen, and the mixture is brown and gritty, not green.
‘We’re making mud,’ says Muc-Off product design manager Andrew Syme gleefully. The mud is for the latest round of development on Muc-Off’s original product, the Nano Tech Bike Cleaner, which has been the company‘s most popular item since it began in 1994.
‘The cleaner started Muc-Off, so it’s a 26-year-old product but not a 26-year-old formula. As with all our products, we periodically refine them according to the latest developments in technology and materials. But to do that effectively we need
