Put more fun into finance
Last summer, a local neobank launched an ad campaign that struck a chord with many millennials. Called “Ditch Dad Banking”, it posited the idea that if you don’t dance like your dad, greet friends like your dad or exercise like your dad, then why do you bank like him? In less than a year, whether or not it was due to the provocative ad or not, the neobank signed up more than 45,000
