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    THE ABC of ONLINE BEAUTY

    Feb 19, 2021 4 minutes
    COMPILED BY THANDO NDABEZITHA

    THE pandemic has turned many of us into online shoppers. But what’s the deal with beauty products?

    Shopping for skincare goodies and makeup online isn’t the same as clothes shopping. Buy the wrong shade of lipstick and you’re usually stuck with it so you pretty much need to get it right on the first click. And how do you go about sampling and testing whether something suits you?

    We delved into the online beauty counter to offer you advice on buying sensibly, safely and with no regrets.

    ALWAYS TEST

    Covid-19 health concerns have made sampling makeup in-store a big no-no but that doesn’t mean you can’t still “try it on” virtually.

    Technological advances in artificial intelligence (AI) and augmented reality (AR) as

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