Tell your tale

WHETHER you relish the limelight of media attention or shy away when a camera approaches, having a good rapport with the press and knowing how to tell your story effectively is fundamental to promoting yourself as a brand.

“Your media work is as important as your social media work when it comes to marketing yourself,” says British Dressage communications manager and British Equestrian head of communications Winnie Murphy. “A lot of the training we give riders is dedicated around garnering coverage for themselves, and what happens with the media when they are at competitions.”

MEDIA PLATFORMS

THERE are myriad ways that you might interact with the media, such as