A Super Bowl Ad That the Biden Presidency Made Possible
GM has cast its electric vehicles as normal American cars, in a normal Super Bowl ad. Here are seven ways to think about that.
1. Here is what happens in the ad that General Motors will air during the Super Bowl: Standing in a garage inspired half by the storage unit in and half by ,Will Ferrell announces that the United States has not adopted electric cars as quickly as Norway. He punches a globe. He fetches his friends Kenan Thompson and Awkwafina (he is on a first-name basis with both, as celebrities always are); they set off for Norway. Along the way, Ferrell describes GM’s new EV fleet. “GM’s Ultium battery is made for all types of vehicles, so soon, everyone can drive an EV,” he says.
