the 100 club
Julia Mooney wore the same dress for 100 days.
“Did you wash it?” That’s the first thing people usually ask Julia Mooney when they hear she wore the same dress for 100 days. The New Jersey schoolteacher and artist donned one grey, button-down frock day in, day out to make a wider point about consumerism and sustainability – and yes, she did wash it regularly. “Everyone wants to think I’m a stinky hippie!” Julia exclaims. “But I shower, I wear make-up. I’d wear something else to bed, and if I needed to, I’d hand-wash or spot-clean the dress, and it was good as new.”
Julia’s experiment kicked off in 2018. She’d spent the summer holidays relaxing with her family, barely thinking about what to wear each morning and whether or not it would impress anyone, and it felt great. “I remember joking to my husband about what would happen if I just wore the same thing to work every day,” she says. “There’s a huge
