GameStop: How Reddit Traders Occupied Wall Street's Turf

What the deal with GameStop?

There's a good chance you have heard that question many times in the past few days.

With more than 5,000 stores, GameStop is a video game chain where customers can buy, sell and trade their games, consoles and gaming accessories. It's a mall staple, but shopping centers have been struggling for years and the coronavirus pandemic has been devastating for retailers.

But then a most unexpected and weird thing happened. GameStop's stock has soared to unbelievable heights lately. Topping $400 per share earlier Thursday, it was up more than 2,000% so far in this young year, including a 134% jump on Wednesday alone.

But it continues to be a bumpy ride for investors. By late morning Thursday, GameStop shares had fallen 63% to $126 after some brokers imposed trading limits