The making of GEBIOMIZED
At first mention of the Secret Saddle Club a smile spreads across Daniel Schade’s face. “I’d say that was a ‘two beer idea’,” he says. “An evening when you sit with your buddies and discuss how to bring projects to the market.”
If the name resonates it’s because it takes inspiration from British Cycling’s fabled Secret Squirrel Club, the black ops development crew that helped forge GB’s track cycling Olympic legacy and a glut of gold in the process. This one, though, as the name suggests, is all about the saddle, and it also measures up well as a success story. “The saddle was on the podium of the Tour de France before we even announced we had a saddle,” Daniel explains.
If you hadn’t guessed yet, Daniel, the CEO of German cycling specialists gebioMized, is something of an expert. He even spent time in Manchester prior to London 2012 conversing with acclaimed bike fitter Phil Burt and the original Squirrels, and will wrap up our chat by saying, “I hope that wasn’t too nerdy for you.” On the contrary, there’s fascinating insight to be gained from someone who has done more “pressure mapping” than the collective minds
