GROCERY GO LD
KROGER, the largest supermarket chain in the US, has expanded its Simple Truth line to include 50 new vegan products. After generating more than $2.5 billion in sales in 2019 alone, Simple Truth is increasing its plant-based products “to provide an expanded selection of affordable, delicious, and quality products for our customers.” Here’s what to look for the next time you’re perusing the aisles:
MEAT
plus:
• Emerge Plant-Based Chick’n Grind
• Emerge Plant-Based Meatless Grind
CHEESE
plus:
• Plant-Based Queso Style Dip
• Plant-Based Cream Cheese
