Reigniting the joy of dance
This gift to the world is the secret of moving collectively. Not in cookie-cutter unison but via individual response
IN FEBRUARY, the Angolan dance troupe Phenomenos do Semba created the viral #JerusalemaDanceChallenge video that showed off their dance moves to the South African hit song Jerusalema.
Their video is set in a backyard in Luanda, where they break into a group dance, all the while eating lunch from plates in their hands.
In the age of coronavirus, the #JerusalemaDanceChallenge video generated a counter-contagion.
Almost overnight everyone from police departments in Africa to priests in Europe were posting their own Jerusalema dance videos that repeated the choreography.
The challenge and amplified through an electronic beat that its creator, Joburg musician and producer Master KG, describes as “spiritual”.
