Forgive them, for they know not what they do
Dec 02, 2020
3 minutes
Kevin Cameron
I f anything, the current emphasis on branding has become excessive, but for many companies this revelation came too late. Branding today rescues something familiar but discontinued, and gives its shape to a modern product such as BMW’s
Alex Issigonis-inspired Mini. Ironic, then, that
I just read a statement (can it be true?) that Morgan – a pinnacle of the iconic if ever there was one – is now Britain’s largest remaining automaker.
Britain at the end of World War Two wasted little time
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