Newsweek International

WE Fashion meets sustainability

Dutch fashion company WE Fashion, which retails mens, womens and kids clothing under the WE brand, is leading the charge in the Netherlands, and benefi tting from an early focus on sustainability. Chairman Ronald de Waal explained that the company has been embracing a greener business model for more than 20 years. “We have always been at the forefront of sustainability and we have never been a throwaway fashion brand. In 1998 we were

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