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MEANWHILE IN…

1 “WHAT’S YOUR BEEF, PAL?”

With an axe-wielding maniac setting up stall on the edge of the penalty area, it’s little wonder that Real Sociedad have been so tough to beat in the opening stages of the new La Liga season.

Well OK, he’s not actually a maniac – his name is Jon Gorostiaga, president of the Iruki beef firm, and he’s come up with a scheme that helped fire the San Sebastian high-fliers to Spain’s summit early on.

Txuleton steak is a delicacy in the Basque country – Real Sociedad used to award the prized meat to their man of the match and John Aldridge became known as ‘The King of the Txuleton’, tucking in after

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