The Steps to CEO

oren Goodridge is no stranger to hard work. After joining the Navy in 1984, he was recruited for the nuclear power program and underwent two years of intense training (which has a very high attrition rate). He spent the next six years on fast-attack and ballistic-missile submarines. He loved the inspired him to start a new adventure—in franchising. (Thanks for reading, Loren!) He became a Subway franchisee and eventually went on to help launch the coffee franchise Aroma Joe’s, where he now serves as CEO. By fusing his military training with his on-the-ground franchisee experience, he has helped grow the New England–based chain from 17 locations to 69 across five states and expects to hit 400 locations nationwide by 2028.