TIME INSPIRED BY LIFE
Time is everywhere around us. We have it on our phones, on our car dashboards, on our computers. This pervasive display of the hours and minutes translates to the fact that no one really needs a watch to know what time it is. Still, the watch industry is a multi-billion business - even during COVID-19. The reason for this is multi-fold.
In today's day and age, watches are a way to express ourselves, to make a statement about our taste or interests. They tell a story about each of us. They are also works of art and complexity, and, in some cases, heirlooms to be handed down from generation to generation. There are many reasons why people buy watches, but generally it is because they strike a chord - much like a car.
Whether it is a particular genre or style such as military watches that draws you in, a coveted brand such as
