NEW PORNOGRAPHERS
When it comes to the confluence of business and pop culture, it can often be difficult to know when global mainstream status has been achieved. For OnlyFans – the content subscription service favoured by many an adult-entertainment provider with time and an HD camera on their hands – that particular rubicon was crossed in late April. In one of the century’s most potent celebrity shout-outs, none other than Beyoncé dropped a reference to the site in a remix of Megan Thee Stallion’s smash hit ‘Savage’. Specifically, rapped the most successful of Destiny’s Children, “Hips TikTok when I dance/ On that Demon Time, she might start an OnlyFans (OnlyFans).” Her nod to the site apparently caused a 15 per cent spike in traffic on the day the single dropped.
But Queen Bey isn’t the only big-name celebrity drawn to the OnlyFans phenomenon. Cardi B went a step further in August by actually opening an account on the platform, entitled Welcome To My World. Here, for just shy of $7 a month, you can gain a behind-the-scenes glimpse into Cardi’s days, nights, photo shoots and downtime. As to what followers could expect, the woman born Belcalis Marlenis Almánzar was quick to add that she would be keeping things PG: “No I’m not going to be showing my titties, or my pussy, or my ass,” she clarified. “Just straight up real-life content shit.”
Why the disclaimer from an artist who wears her sexuality and body-con like a badge of honour? Well, much of OnlyFans’ success has been built on the strategic revelation
