The place to be

It was a shot to make any marketing executive swoon and Tottenham Hotspur made sure plenty of eyeballs saw it. There was Alex Morgan, on her first day in training, chatting with Jose Mourinho like they were old friends.

This clip featured prominently in publicity produced by Spurs’ media department and no wonder. Morgan, the best-known footballer, male or female, in the world’s wealthiest country, has 9.2 million Instagram followers – more than her new club does. Her arrival at Tottenham, like those of Mourinho, Gareth Bale and the cameras, is all