ENJOYING THE TREKKING IN THE CITY: KOLON SPORTS HANNAM
Nov 02, 2020
4 minutes
interview Seo Donghan principal, Studio Fragment ×
Kim Yeram
Kim Yeram (Kim): Kolon FnC has opened a flagship store for its outdoor fashion brand in Itaewon. What kind of space did the client want to create in this location, one crowded with various showrooms of other fashion brands?
Seo Donghan (Seo): The client wanted to mirror the characteristics of visitors to Itaewon onto its spaces. The client observed that the pedestrians passing by the store tended to avoid its heavily embellished outlook, and therefore requested all unnecessary ornaments were removed in his design.
Kim: I heard that the concept behind this flagship store is ‘Urban Trekking’. How did you realise this concept?
Seo: The theme guiding Kolon Sports as a fashion
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