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  • NZBusiness+Management

    FULL BEAM AHEAD

    Oct 28, 2020 5 minutes
    BY EDITOR GLENN BAKER

    There were two thoughts that came to mind when Greg Kushnir and his company’s wireless power transmission technology was all over the media earlier this year. Is it safe? And, why does it sound so much like science fiction?

    After spending an hour with Greg in-between lockdowns in Auckland, NZBusiness came away convinced not only of the technology’s safety and viability, but also of its massive potential for reducing the cost of power distribution, avoiding power outages and supporting the planet’s appetite for renewable energy.

    The idea of wireless power transmission is not new – in fact, its origins date back to the late 19th century. Nikola Tesla is perhaps the most famous early inventor associated with various wireless transmission experiments. Emrod’s technology doesn’t quite go back that far, although Greg

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