A TIME FOR AGILITY AND RESILIENCE
Oct 28, 2020
4 minutes
GoFi8ure’s Lisa Martin has witnessed a good deal of the pain and uncertainty experienced by New Zealand businesses over the past seven months – much of it played out through discussions with her company’s clients.
Business owners have been adopting varying strategies, she says. There are those businesses with solid funds in the bank that chose to cancel dividend payments. Others looked to get around the constant Covid-19 uncertainty through wage freezes, controlling costs and retaining profits.
There has been close scrutiny of staff numbers against generated revenue (“all your staff need to be 150 percent productive”); challenges around
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