Macworld UK

How Apple could improve its Services experience

Services: they’re so hot right now. Earlier this year, Apple beat its self-stated goal of doubling Services revenue in 2020 with time to spare, and the company has not only recently announced that it will be launching a new service, Apple Fitness+, but also finally elected to offer a competitively priced bundle of its many services to consumers.

With all of that said, there are some elements of Apple’s services that are still a bit lacklustre, and more than a few of them are parts of the

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