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  • The Guardian

    Sacha Baron Cohen: After Borat, what’s left for the savage satirist?

    From Ali G to the latest outing for his monstrous Kazakh journalist, the comic has delighted and offended for 20 years
    by Andrew Anthony Oct 25, 2020 5 minutes
    Sacha Baron Cohen in a scene from Borat Subsequent Moviefilm. Photograph: Amazon Studios/AP

    Thirteen years ago Sacha Baron Cohen announced that he was retiring the character of Borat Sagdiyev, the Kazakh journalist in the ill-fitting grey suit and Saddam moustache. It was a logical step in what is, as Baron Cohen has called it, a “self-defeating” line of work.

    Borat’s satirical power was dependent on being unknown. But the global success of the 2006 mockumentary feature film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, for which Baron Cohen won a Golden Globe, rather blew the fake Kazakh’s cover. Hence his discontinuation.

    Unlike most celebrity retirements, this one appeared to be permanent. And aside from a brief appearance a couple of years back on Jimmy Kimmel Live!, Borat was as good as buried. Now, however, he’s back in Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime.

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