Hard-working BEAUTY HEROES
When it comes to the beauty products we buy, it seems we’re all a little shallow. The old adage ‘don’t judge a book by its cover’ doesn’t apply in the beauty aisles, where no-frills buys are often overlooked for fancy wrapping, a pretty font or a weighty bottle. The #shelfie trend has a lot to answer for. Suddenly our bathroom products have started making regular cameos on Instagram. And lotions and potions have got to be aesthetically pleasing to make us want to use them.
Prestige brands tap into these superficial purchasing habits with brightly coloured bottles and nifty applicators to lure us in. These beauty behemoths have got the budget to spend on packaging, but so much of it immediately ends up being recycled or, more often
