Intel’s new Evo brand will highlight premium ‘Project Athena’ notebook PCs
The new Intel Evo sticker you’ll see on laptops this autumn is Intel’s answer to the question, “So what this makes this laptop PC so special, anyway?” Ever since the company launched its Project Athena premium thin-and-light PC programme 18 months ago, Intel and its partners have struggled to communicate what makes their collaboratively designed notebooks better than the rest. Evo is its new signal. In what Intel is informally calling the “Project Athena Second Edition,” Intel told our colleagues at PCWorld how it is prioritizing its new Intel Evo brand as a badge to identify these premium ultrabooks, while redefining what they stand for: cloud-and browser-based work.
Intel launched the new Evo brand alongside the formal, final unveiling of its 11th-gen Tiger Lake processors (see page 6). The second edition of the Project Athena platform calls for a minimum specification of either an 11th-gen Intel Core i5/i7 with Iris Xe graphics, alongside a 12- to 15in Full HD (or better) display, a chassis 15mm or thinner, and Intel’s Dynamic Tuning technology.
