BRAND CHARLO
Oct 01, 2020
3 minutes
UNCASVILLE, CONNECTICUT
SEPTEMBER 26
CHARLO-DEREVYANCHENKO
CHARLO-ROSARIO
THE Brothers Charlo, perhaps the most malcontented identical twins to arrive on the American boxing scene in recent memory, have spent the better part of the past two to three years working on what marketers blandly like to to call “brand identity.” From T-shirts and gewgaws to their own promotional label and a day-in-the-life-of Youtube channel, the Houstonians sought to promulgate their “Lions Only” slogan across the commercial spectrum behind resolutely tetchy personas.
If force of personality is what
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