Keep your customers happy
Shoddy service is a sure-fire way to cost your SME money, with Australian businesses coughing up an estimated $122 billion annually by collectively upsetting their customers.
Apart from a loss of revenue, lousy customer service has adverse side effects in other areas of business. Not only do you lose customers and money, but you also run the risk of losing quality employees. When your SME has a customer service problem, often your capable workers are forced to pick up the pieces left behind by the weaker links in the chain. Even loyal personnel can grow tired of the extra work and look elsewhere for employment.
Haemorrhaging customers also forces you to find new buyers, members or subscribers to keep the business afloat. Depending
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