Green MACHINE

the Hulk was a perfect concept

There is something extremely uplifting about meeting a genuine Aussie. Not the cliché ‘corks on his Akubra’ kind of Aussie; I mean a real Aussie. The kind of person that thrives on hard work, who lives for challenges, who doesn’t shy away from anything. The kind of person that stands by his mates and the kind of person whose entertaining tall tales requires my editor to censor nearly every second word just so we can print his quotes. A true-blue ‘No BS’ genuine Aussie.

Filling that position today is Ryan Demasi of Bandana Earthing in Perth. When it comes to filling the role of a genuine Aussie, Ryan fills it fuller than a self-poured pint. His story is about as true-blue Aussie as they come. His work ethic is extraordinary and by now you would have all perved at the hulking Kenworth T904, which is about as iconic Aussie as you can get. Quite honestly, if it was not for Ryan’s almost compulsive addiction to cleaning his gear, the truck would be caked in Western Australian red dirt just to top off all the true-blue Aussie clichés.

I’d really love to skip straight to telling you about the time and effort gone into this amazing Kenworth, but we can’t really gloss over the road that has gotten Ryan and his family here.

Truth be told, Ryan’s success was built on the back of an