Frith Kerr
Sep 17, 2020
3 minutes
Portrait Brigitte Lacombe
Writer
Hugo Macdonald
Design Emergency announced its arrival on Instagram on 30 April with a blue square and a curious typeface. It made an immediate impact. For most of us, time spent on Instagram during lockdown had swollen horribly. Here was a purposeful punctuation mark amidst the sourdough loaves and saccharine quotes. It vibrated like an alarm and rang like a siren. For anyone with even a mildly trained eye on such matters, this bold square bore the hallmark of London’s Studio Frith.
Frith Kerr has a knack of waking
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