For life and creative partners Palaash Chaudhary and Utharaa Zacharias, the force behind Soft-Geometry (who appeared in the USA 300 list in our August 2023 issue), a career-defining quest to infuse objects with ‘softness’ is as much a reflection of cross-cultural influence as it is place. Splitting time between their native India and adoptive United States, the duo live and work in a converted 1920s warehouse in San Francisco’s SoMa neighbourhood.
‘The studio is part of our home, so we have to be soft with how we treat
