GERMAN PRECISION FOR INDIAN HOUSEHOLDS
Q Appliances market in India is a highly competitive segment. How does BSH differentiate itself from other brands in the market? How has that differentiation helped you to increase your market share?
At BSH we have a three brand strategy in India, to address consumers in different segments
1. Mass-Premium and Premium Segments: Bosch as a brand caters to this set
2. Premium Segment: Siemens brand caters to this set
3. Luxury Segment: Gaggenau brand caters to this set Our aim is to continue and develop products that fit Indian consumers' needs the same time bring in the relevant products from our global portfolio. We are amongst the fastest growing brands in India in the segment and aim to keep this momentum going and introduce more contributions through localized offerings and innovative products to fit the ever evolving social class.
Q Bosch has been a big name in India since
