AppleMagazine

AS MLB PLAYS ON, THE BUSINESSES IT FEEDS FIGHT FOR SURVIVAL

The cathedrals lie empty. Wrigley. Fenway. Yankee Stadium. PNC Park. Progressive Field.

Sure, their lights are on as Major League Baseball tries to squeeze in a truncated 60-game season in the middle of a pandemic. But no one is home save for a few dozen players running around in masks under the din of artificial crowd noise in front of a handful of well-positioned cardboard cutouts.

Step outside the gates, and the artifice evaporates. Reality sets in.

As MLB sprints through two months trying to provide a small semblance of normalcy to its fan base and much-needed fresh content to its broadcast partners, the businesses in the neighborhoods surrounding the stadiums that rely so heavily on thousands making their way through the turnstiles 81 times a year are struggling, their futures murky at best. According to the ADP Research Institute, firms with fewer than 500 employees – a much-used cutoff for small businesses -- have lost more than 5.4 million jobs, or nearly 9%, since February.

It’s those kinds of businesses that serve as the lifeblood at downtown stadiums.

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