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  • Beijing Review

    A PATHWAY TO FORTUNE

    Sep 10, 2020 4 minutes
     By Mickey Li

    Gyaltsen, a Tibetan born in Markam County in eastern Tibet Autonomous Region, started his own online business this summer after years of working in faraway cities. Now, the 27-year-old runs two online shops and one offline store in his hometown, selling local specialties such as matsutake mushrooms, wood ears and chili sauce with the help of a local e-commerce company.

    “I got about 200 to 300 orders per month, which brought me a net profit of 7,000 yuan ($1,020) to 8,000 yuan ($1,165). It’s twice my average monthly salary when I worked for other companies,” Gyaltsen told Beijing Review.

    Gyaltsen’s online stores are part of Markam’s ambition to bring e-commerce into its rural areas. Markam in 2016

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