3D World

Getting a grip

British sportswear and lifestyle brand, Rapha, recently unveiled Comfort In The Chaos, a new campaign featuring innovative cycling shoes designed specifically for racing. Created in collaboration with fabric experts, carbon manufacturers and professional cyclists, the footwear utilises Powerweave, an entirely new, complex fabric devised of precisely engineered yarns and weave. The shoe has been engineered for comfort, power and performance, having been tested for over two years in all climates and conditions.

The 60-second campaign was directed

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