Money Magazine

Loyalty saves the day

‘Qantas is unlikely to part with its only cash-generating division until it’s gasping for air’

We expected little from Qantas going into the current crisis and the company has not disappointed. With borders locked, the airline is operating just 5% of domestic capacity and 1% of international. There’s only a trickle of cash coming in and lots going out.

The next few years don’t look much better. There’s the risk that the travel industry is entering a “new normal” of reduced flights, even after the Covid-19 crisis ends. It’s almost too easy to hate the company.

With the crowd so negative and the stock price less than half its December highs, is this an opportunity?

From the outside, Qantas

You’re reading a preview, subscribe to read more.

More from Money Magazine

Money Magazine1 min read
$200 Slashed From Monthly Grocery Bill
Inflation may have left consumers primed to accept price hikes at the checkout. But for first-time homeowners Chris and Isha Rana, spare cash is a rare thing. Faced with the double whammy of rising mortgage repayments plus higher living expenses, the
Money Magazine3 min read
The Price Is Right – Sometimes
If the expression ‘May you live in interesting times’, usually attributed to the Chinese, was applied to a single ASX sector, I think it would have to be resources. These businesses tend to be price takers and that price is usually nothing if not vol
Money Magazine1 min read
Your ‘Renovate Or Move’ Checklist
1. You can create a home tailored to your specific needs and preferences. 2. You can stay put, which is ideal if it's close to work and amenities, and you have good neighbours. 3. You could increase the value of your home with considered updates. 4.

Related Books & Audiobooks