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We’re wired to hate ourselves

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In the 13 years since the hashtag was invented by open-source advocate Chris Messina, it has moved beyond linking pages to becoming a movement of its own.

In recent times, the most popular hashtag, which is a follow-on to the Me Too movement founded 14 years ago by US activist Tarana Burke, was #MeToo. It went viral, mostly because all one needed to take part in it was a keyboard, a hash key and four letters of the alphabet.

However, social media has revealed that going viral hardly means mass advocacy, as hashtags remain coded language

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