WHY IT MUST ALL AD UP
“HOW DO WE RESPOND TO THE BIGGEST global conversation taking place?” asks Robert Grace, Founding Partner: Head Of Strategy, at M&C Saatchi Abel, an integrated advertising agency with branches across Africa. “How are you actually going to match what you’re talking about with action?”
This is where advertising’s role becomes interesting, far from simply acting like a loudspeaker to products, or putting out mushy messages to engender brand loyalty.
How has marketing had to help brands
