PIVOTING YOUR BRAND
The world has changed beyond recognition in 2020, and many creative small businesses have had to adapt quickly to have any chance of surviving. With craft fairs cancelled and high street stores closed at one of the busiest times of the year, makers needed to find a new way to reach out to those people firmly entrenched in their homes. But, while taking a different direction might have been a necessity to stay afloat, that doesn’t make it any less positive.
In fact, lots of
