What Bikes Tell Us About A Changing Global Economy
COVID-19 and tariffs are reconfiguring trade. And companies are reevaluating how and where their products get made.
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The executives at Trek Bicycle can pinpoint the day they realized the bike market was going berserk. "April 12," says Eric Bjorling, the director of brand marketing for the company. "That's when we knew we had something on our hands."
Trek had originally believed this recession would be typical — and that demand for bikes would crash. But on April 12, the people at Trek noticed a record number of visitors to their
