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    ONLINE GAMING: Show Me The Money

    Aug 20, 2020 6 minutes
    BY RUKMINI RAO
     
    ILLUSTRATION BY RAJ VERMA

    Indians love anything that’s free. The number of cashbacks, extended promotional offers and discounting by start-ups bear testimony to this. Online gaming, too, is no exception — most games are free-to-play mobile applications, part of subscriptions (bundled offering by telecom operators to existing subscribers), gaming events and streaming e-sports. Subscription revenues, therefore, are way lower as a percentage of advertising revenues in India.

    Revenue Models

    Globally, online gaming is a $150-billion industry with nearly two billion users across all forms. The gamers use mobile devices, personal computers or gaming consoles — Xbox, PlayStation and others. Games on these platforms are either real money games (RMG), e-sports (tournament games) or casual games played on different mobile devices.

    “IN THE LAST FOUR YEARS, INDIA HAS BUILT CAPABILITIES AROUND GAMING TECHNOLOGIES IN MOST CATEGORIES. LUDOKING, ONE OF THE MOST DOWNLOADED GAMES, IS ENTIRELY INDIAN”
    ROLAND LANDERS, CEO, All India Gaming Federation

    While companies in India are still

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