Going Live Stream
Aug 08, 2020
3 minutes
—Amit Gurbaxani
Illustration by SIDDHANT JUMDE
An online concert series seems to have achieved what organisers of Indian classical music shows have striven to do for years—get a new, younger audience to engage with the genre. “A lot of people comment ‘I never realised classical music could be this interesting. Now I’ll start listening to it more’,” says Rohit Kaul, head of marketing at HCL Concerts, a division of the technology company that has been staging a digital avatar of its Baithak series, its
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