How Ron Howard's 'Rebuilding Paradise' reimagines releasing a movie during a pandemic
A raging firestorm on Nov. 8, 2018, engulfed the small town of Paradise, California, displacing some 50,000 residents and destroying 95% of local structures. The new documentary "Rebuilding Paradise," directed by two-time Oscar winner Ron Howard, details the year that followed as the town attempts to come back from the devastation.
The film premiered this year at the Sundance Film Festival, back when things like film festivals and movie releases seemed commonplace. Now the movie and its filmmaking team are faced with the unexpected challenge of how to release a documentary in the post-COVID moment, a vastly changed landscape from the one they originally anticipated.
The strategy that emerged for "Rebuilding Paradise" was an innovation born of necessity. National Geographic, which produced the documentary, had planned to air it in November, for the second anniversary of the Camp fire, which killed
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