Gun Digest

O.F. MOSSBERG & SONS

Every gun company has an aura about it. Some pinch pennies, while others insist you wear a dinner jacket before you handle their guns. O. F. Mossberg & Sons’ aura is neither.

“From day one, the Mossberg philosophy was to design its products with the working class in mind,” said Mossberg’s Linda Powell. “Mossberg was a visionary from a marketing perspective, because the working class has always outnumbered the ‘high social’ class. From the Brownie to the Model 500 pump-action shotguns to today’s centerfire rifles and pistols, look at the sheer numbers of Mossberg firearms that have been made available to, and affordable for, the general public.”

THE MOSSBERG ‘AURA’

I discovered Mossberg’s “aura” as a lawn mower-funded teenager in the late 1980s. A Mossberg was a

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