What makes a dealer... special?
Ever since dealers first started selling the scooter there has always been competition to outdo each other regarding sales. It’s only natural in business to try and beat the opposition. If there was a gimmick or sales promotion to gain an advantage, then that option would be taken up immediately. The problem was that most of the time this would mean slashing the price of a certain model and in the long run, though more machines would be sold, the profit was no greater. The only real way forward was to offer something no one else had in an attempt to lure potential customers into the shop. By doing so the price didn’t need to be reduced, keeping margins up.
Race to be first
The first real attempt at a Vespa dealer special was by Glanfield Baldet with the Mona in the
