DOING IT FOR THE ’GRAM

The world is in a weird place right now and social media, for better or for worse, has been a driving factor behind that. While platforms like Instagram do a damn-fine job of helping the spread of shitty pyramid schemes, 5G conspiracy theories, and other assorted levels of dumbarsery, they’ve also changed the game for automotive enthusiasts — for the better. It’s never been so easy to make connections, to share ideas, and to find solutions to our automotive problems — but if your Instagram game is weak and no one’s halting their scrolling thumb to check out your posts, you’re going to be missing out.

We’re not expecting you to suddenly start supplying NZPC cover shoots, but the following guide is designed to give you a basic understanding of what can make your car look good — or bad — and what you can do to get better results from your account, no matter the equipment you’re using. Take note: while this guide comes from a place of experience, it’s just that — a guide. Shoot what you think looks good, and edit it how you like. There’s no right or wrong answer when you’re getting creative, so have at it, and see what you come up with.

EQUIPMENT ENVY

There’s an old saying in the photography world: “The best camera is the one you have on you”, and it’s true. People — ourselves included — often get