LOCKDOWN ASSAULT

SKODA HAVE STAYED RELEVANT FOR 125 years now. That’s no mean feat considering the levels of competition they have had to face on the way. Their motto, “Simply Clever”, rings true in respect of both their products and their positioning in the market. Although the unexpected COVID-19 lockdown caught the industry by surprise, Škoda were among the first to regroup and emerge with a seamless plan to proceed with their goals for the year without violating the rules of the lockdown. Škoda took to social media to virtually launch three new