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    20 Years Ago, The White Stripes Made An Album For No One

    Jack and Meg's 2000 album De Stijl is the kind of art you make for yourself, assured few will hear it. It was the last time they'd have that luxury, but they never forgot the lesson.
    by Lizzy Goodman Jul 06, 2020 6 minutes
    The White Stripes live, circa 2000.

    Twenty years ago, life was hard for a rock fan. On the radio, corporate pop and slick R&B reigned. Justin, Britney and Christina were rising, straight from Mickey Mouse Club finishing school, trained to give red carpet quotes to Carson Daly on TRL. Grunge had been reduced to a lifestyle concept, used to sell Smashing Pumpkins t-shirts and cheap flannels at Hot Topics in malls across America. Spin magazine had Mark McGrath and Matchbox 20 on the cover. Pitchfork barely existed, still just some online thing a dude from Chicago ran out of his bedroom. Hip-hop, then the mainstream's most reliable source of sonic dissent, felt temporarily and uncharacteristically out of focus, hungover from the East vs. West Coast drama. Those in the record industry looking for fresh torchbearers of punk-rock ideology were betting on electronic music as the next sound of rebellion.

    This isn't to say there wasn't incredible music happening. A mixtape of 2000's best singles would be

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