Her World Singapore

The exploration of androgyny

The name “Friesenguys” may sound vaguely European, but it’s really a last minute portmanteau thought up by designer Edie Chung the night before he sent his first set of lookbook images to the printers in 2018. Pronounced “free-zennguys”, it was inspired by Malaysian designer’s favourite food, fries, and

You’re reading a preview, subscribe to read more.

More from Her World Singapore

Her World Singapore2 min read
Soft Power
When the team thought about how we wanted the cover to look like this month, we landed on the idea of a vast desert landscape, not because we think the future is bleak and barren, but because it was inspired by one of the maps found in the world of V
Her World Singapore5 min read
You Don’t Have To Be Wealthy To Be A Philanthropist
As the sun dipped below the vast, golden fields of Lampung, a remote corn belt in Sumatra, Indonesia, little did I know that my early career as a brand manager for an agribusiness would lead me to a profound intersection of purpose, profit and impact
Her World Singapore7 min read
Changing The Game In Mental Health Care
I’m standing on the 100th floor of a building in the central business district. Up here, I can hear the wind whistling, with the muted sounds of traffic below. My high vantage point means that I can see the rooftops of neighbouring skyscrapers. If I

Related Books & Audiobooks