Americans at the Motor Show

Olympi and EarlsCourt in the1930s PART4

American cars became well established in Britain during the Thirties, with the industry able to provide motor cars to suit British middle-class tastes and wallets. Consequently, American auto manufacturers looked at Britain as a growing market for their vehicles. Due to the versatility and quality of the American-built chassis, English coachwork would be supplied on an American chassis, often at a much lower price than the few British chassis manufacturers could offer. This combination of high-quality American running gear mated to high-quality bespoke British coachwork proved to be a winning combination throughout the Thirties. Alternatively, standard saloon bodies were available from most volume makers