LESS SOUL, MORE SELTOS

HISTORICALLY speaking, Kia’s representation in the compact SUV segment has been left wanting.

Th e Soul did an admirable job but the boot was on the small side and the asking price was too high. Consumers didn’t seem to mind, however. Back in 2016, we hosted a compact crossover battle with a twist. Instead of driving and scoring the cars ourselves, we asked a bunch of average South African families to do it for us. Th e Soul was the champion of that particular consumer-based test yet