One Giant Leap for SUV-kind
Dec 06, 2019
4 minutes
Story: Jim Gorde
Photography:
Sanjay Raikar
ANEW NAME. A NEW CAR. A WHOLE new start. And what a start it has been. While many begin by making tall claims, a few begin slow and steady and build an enviable foundation. Kia may be an all-new name here, but they have been around for quite some time. Yes, overseas they have been budget carmakers but, over the years, their exponential learning curve — in tune with parent company Hyundai’s — has had a significant effect on their brand perception. Styling is one thing, but the evolution of construction, quality, and equipment has led to a steady rise
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